Background
Nallah Beauty is a vibrant and innovative skincare brand that focuses on providing high-quality face masks and facial creams. As part of a test initiative by Tagrem, Nallah Beauty was designed to explore the potential of selling skincare products on Amazon. The project involved creating a cohesive and appealing brand presence across various platforms and materials, emphasizing both digital and physical customer interactions.
Project Scope:
- UI/UX Design for Shopify Website:
- Developed a visually appealing and user-friendly Shopify website to enhance the online shopping experience.
- Designed intuitive navigation, product pages, and a streamlined checkout process to ensure a seamless customer journey.
- Implemented responsive design principles to guarantee optimal performance across all devices.
Product/Packaging Design:
- Created elegant and attractive designs for face masks and facial cream packaging, ensuring consistency with Nallah Beauty's brand identity.
- Focused on aesthetics that resonate with the target audience while also emphasizing the product's quality and benefits.
- Radiance Revive Packaging Design
- Yes to Youth Packaging Design
Business Cards:
- Designed professional and stylish business cards that reflect the brand’s image and can be used for networking and promotional events.
- Ensured the cards are informative and visually appealing to leave a lasting impression.
Marketing Material:
- Developed various marketing materials, including flyers, brochures, and social media graphics, to support the brand's promotional efforts.
- Designed with the goal of capturing the attention of potential customers and driving traffic to the Shopify store and Amazon listings.
Outcome
The Nallah Beauty project showcases a comprehensive approach to brand development and e-commerce design, highlighting the importance of a consistent and engaging user experience. The work done for Nallah Beauty not only facilitated a strong brand launch but also provided valuable insights into the dynamics of selling skincare products on Amazon.
