Previous
Loading
While working at Tagrem, I had the opportunity to design a comprehensive dealer portal for Bernina, a renowned sewing machine company. The primary goal was to enable Bernina dealers to easily create and manage their own online stores using Indition’s core software, thereby expanding their reach and enhancing their sales capabilities.
The dealer portal was envisioned as a tool to empower Bernina dealers to set up personalized online stores where they could sell Bernina sewing machines and related products. The portal needed to be intuitive, user-friendly, and flexible enough to accommodate the unique needs of each dealer.
In this project, my role focused on designing the store template and the UI/UX for the entire dealer portal. This included:
Wireframing and Prototyping: Based on the research insights, I created wireframes to map out the structure and flow of the portal. These wireframes served as the blueprint for the user interface and experience. Prototypes were developed to test the functionality and gather feedback from stakeholders and potential users.
UI Design: I focused on creating a clean, modern, and professional look for the dealer portal. The design incorporated Bernina’s branding elements to ensure consistency. I designed several store templates that dealers could customize with their logos, colors, and content.
UX Design: The user journey was carefully crafted to make the process of creating an online store as simple and efficient as possible. Dealers could easily select a template, customize it, and add products using a step-by-step guide. The interface was designed to be intuitive, with clear instructions and helpful tips at every stage.
The final dealer portal will provide Bernina dealers with a powerful tool to create and manage their online stores effortlessly. The intuitive design and user-friendly interface will allow dealers to focus on selling products rather than dealing with technical complexities.